Beijing time on November 5, technology website The Verge today published an article that, year after year, the Google Nexus phone will always be as scheduled in September to. Although sales were high, but what Google-not for profit, just to show the latest Android system. As the Android market's benchmark, Nexus phones popular with software developers and mobile enthusiasts welcome the major system upgrade because it is the first time. Google it to a yearly generation of factory production, only responsible for software development. In my opinion, this is not a long-term solution, if Google intends to go beyond Apple and Microsoft, will have hands-on, build your own hardware products.
Specific causes are as follows: Hello Kitty phone case
1, hardware and software integration to build a first-class user experience
Over the years, Apple gives their position is a "software company", but in order to best show off their software, Apple decided to produce their own hardware, the iPhone. Both Touch ID 3D Touch features Apple not only develop their own technology, while in a near-perfect way to show them out--no one will know better than Apple's own software, and only Apple knows what kind of hardware the most appropriate.
By contrast, this year's Nexus phone both cameras and fingerprint recognition, all components are other Android makers used, no personalization at; the contract due to the various, different styles in the hardware design, it is difficult to ensure a consistent user experience.
2, the groundwork for future ecosystem
Earlier rumors that Google plans to unify their ecosystems in the future, keeping only an Android system, completely integrated the previous Chrome OS. This means that the future of the Android system will be able to run at the same time in phone, Tablet and notebook, if Google can create their own these products, will bring a whole new user experience, will also be a threat to Apple's ecosystem.
3, save Android's market share
While the current mobile phone Android system to dominate in the market, but Samsung one vendor can match Apple in mobile phone sales. And Samsung's sales in recent months was not ideal, market share is eroded by Apple. If Google is to launch its own mobile phone products, is likely to assume the task of saving the Android market in the future.
4, to promote Google software and services
Due to the openness of Android, many Android manufacturer-installed systems will completely remove Google's software and services, just use an Android's "shell", desperately trying to add their own applications, and Google is not making a penny. If the Overlord arch, get in trouble again – the European Union is investigating Google forced manufacturers comes pre-loaded with the behavior of their software is legitimate. If they can produce mobile phones, has no such trouble, and can regain a portion of the profits. Hello Kitty phone case
5, summary
While Google has acquired Motorola, but the effect was not ideal--it annoyed phone partners like Samsung. Just as Microsoft's recently launched Surface Book, also questioned by the PC manufacturer. However, the iron itself must be hard, want to compete with Apple's and Microsoft's nemesis, Google must be reloaded, back to hardware production this way.
[Article correction]
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Tags:PC and hardware Science and technology
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