YSL goes after 'Ain't Laurent Require Yves' parody brand

YSL is after 'Ain't Laurent Without Yves' parody brand

The French fashion house often is mounting a legal case against the UNITED STATES brand that parodied it accompanied by a T-shirt bearing the motto 'Ain't Laurent Without Yves'

The Tee shirt in question, by What About Yves Photography: What About Yves

You can't mock Ysl and get away with it. The woman next to the ubiquitous 'Ain't Laurent Require Yves' range of T-shirts, Jeanine Likas?, is being sued by Luxury Products or services International (LGI), the company that is the owner of the intellectual property rights from the storied French brand.

Saint Laurent withdraw from Colette over parody T-shirtYSL set for name cash

the suit was filed in just the southern District of New York médiocre earlier this month, "citing claims pertaining to trademark infringement, trademark dilution, hoax designation of origin, and unfounded competition, all stemming from the golf tee. "

Heller began selling most of the parody tee in January 2013 following YSL's announcement that it is going to

of its ready-to-wear collections - buzzing it simply Saint Laurent - as soon as the appointment of new creative director Hedi Slimane. The design was part of any kind of a wider trend for logos where parodied various fashion brands, such as Hermes iPhone 6 Plus leather case, Balmain and Céline.

LGI claims that despite repeated realises of the T-shirt's "infringing nature", Likas? continued to sell them. She perhaps filed to register 'Ain't Laurent Require Yves' with the U. S. Obvious and Trademark Office (USPTO) throughout April 2013 - a exercise which was challenged by the USPTO considering that it believed it would likely cause désarroi amongst consumers due to its similarities in Yves Saint Laurent.

Further letters to Likas? reportedly went unanswered, until your own woman finally replied denying any wrongdoing and boldly offered to sell LGI the 'Ain't Laurent Without Yves' trademark. It was at this point that LGI filed the suit.

LGI hope for Heller to immediately and without desensitizing cease trading of the T-shirts and in addition pay various damages for unique violation.

withdrew all of its cars from Parisian concept store Colette

after the store began stocking Heller's T-shirts.

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