Baidu announced second quarter revenue increase of 10 2 and profits 34 1

29th, Baidu announced a 2016 second-quarter earnings. Report shows that Baidu's total revenue in the second quarter as 18.264 billion yuan (about US $ 2.748 billion), an increase of 10.2%, minus the where network effects in the 2015 fiscal second-quarter results, rose 16.3%, mobile revenue in the total share of revenues of 62%, compared to 50% during the same period last year. With regard to profit, Baidu's net profit in the second quarter to 2.414 billion yuan (about US $ 363.2 million), down 34.1%. In accordance with a previous Wall Street projected Baidu revenue of $ 2.73 billion in the second quarter, compared with Baidu exceeded estimates. Alexander Mcqueen iPhone

Specific data. Baidu's online marketing revenues for the second quarter as 16.939 billion yuan (about US $ 2.549 billion), an increase of 4.4%. Traffic acquisition costs (TAC) to 2.908 billion yuan (about us $ 437.6 million) in total revenue accounted for 15.9%, is 12.7% per cent compared with a year earlier, while the last quarter accounted for 14.1%. Bandwidth costs of 1.152 billion yuan (about US $ 173.3 million), the share of total revenue was 6.3%, compared with 5.4% for the same period last year. Operating costs of 992.8 million Yuan (about 149.4 million dollars) in total revenue accounted for 5.4%, is 5.1% per cent compared with a year earlier. Due to its aiqi Arts influence on content, Baidu content costs for the second quarter amounted to 1.699 billion yuan (about 255.6 million dollars), the share of total revenue was 9.3%, compared with 5.1% for the same period last year, an increase of 4%. In addition, research and development expenditure was 2.465 billion yuan (about US $ 370.9 million), down 9.1%. Equity award expenditures of 400.9 million Yuan (about 60.3 million US dollars) and 354.7 million Yuan for the same period last year. Operating profit was 2.866 billion yuan (about us $ 431.3 million), down 17.4%.

Results showed that as of June, Baidu mobile search to 667 million people the number of monthly active users, an increase of 6%; Google map business number was 343 million monthly active users, an increase of 13%; Baidu account number has been activated for the purse of up to 80 million, 131% than last year. In the second quarter, Baidu trades total volume (GMV) reached 18 billion yuan (about 2.7 billion US dollars), an increase of as much as 166%.

Baidu said at the conclusion of the second-quarter: artificial intelligence platform as the core, Baidu search results accuracy continued to improve, voice, image, expression of the user to search requests to maintain high growth in demand. Commercial promotion, Baidu is strictly to promote client access mechanisms, improved barriers; in addition, thorough clean up of the medical and business promotion services, a "machine + manual + Manual" three auditing mechanisms, to guarantee real effectiveness of the information from the source. Meanwhile, Baidu was upgraded to the interests of Internet users plan, an additional 1 billion yuan Fund, introduced a third party neutral evaluation mechanisms, defending the interests of Internet users.

Baidu expects fiscal 2016 total revenues for the third quarter will be at 18.04 billion yuan (about US $ 2.714 billion) to 18.58 billion yuan (about US $ 2.796 billion), fell 1.9% to 1.1%. Not included in the go network effects, this projection represents grew from 5.4% to 8.6%. Alexander Mcqueen iPhone