Motorola has been bought by Google, was Lenovo's purchase. Before there was news, Motorola Motorola brand will be replaced by Moto by Lenovo brand.
To be honest, the name Moto by Lenovo is a bit long, especially as a brand.
MWC 2016 Mobile World Congress, Motorola CEO Rick Osterloh said in an interview, Motorala name do you want to exit the market, replaced by Moto.
Another important point is that the "Bat Wing" (bat wings) Brand Logo will be retained. That should be good enough for Motorola fans can be thankful. Hermes iPhone
Lenovo's acquisition of Motorola, re-integration of its mobile phone business, Lenovo will integrate its mobile phone business into both Meng and Motorola brand, the former is responsible for 3000 Yuan market, which main 1500-5000 in the high-end market.
Rick confirmed that Lenovo planned Moto high-end, Vibe in position start and end of the strategic plan, but he also revealed that the currently popular in the market of MotoG/Moto e and will not go away. With regard to working with Verizon's Droid sharp, still in close consultation, faces an uncertain future.
Motorola is Lenovo's purchase has been full for a year, but Motorola is still at a loss. That set off speculation about whether Lenovo's purchase of Motorola is worth.
In early February 2016, Lenovo reported third-quarter earnings the year ended on December 31, 2015, for 300 million dollars in net profit, quarterly revenues of $ 12.9 billion, fell by 8%. Total smartphone sales reached 20.2 million units and fell 18.1%. Meanwhile, in 2014 acquired Motorola's still losing money.
In this regard, he replied: "we have no regrets, didn't do anything wrong. Buy Motorola's phone business, nicely fills the blank of Lenovo. To go out without patents, the products will not be competitive. Minor setbacks in the process of integration, all you can think of. "
Indeed, Lenovo mobile if you want to go out, then it needs to have the patent behind it, this is one reason why Lenovo's purchase of Motorola. By Motorola, Lenovo gained 2000 patents and won the Motorola brand and trademark.
As a pioneer in mobile communications, Motorola hand have a large number of patents, for any one company or enterprise, is a very valuable asset, patent is a direct contest between the manufacturer and the manufacturer of the best weapons, by virtue of the patent, can greatly limit the development of other products in order to protect their position in the market.
Said Yang yuanqing, Lenovo is now repeating the success of PC smart phone business Foundation, is being prepared.
In addition, said Yang yuanqing, Lenovo will continue to control the cost of Motorola's business, the other is lifting Motorola's mobile phone sales, especially sales of China. He also claimed that Motorola's business, Lenovo will not sacrifice profits to pursue market share alone.
[Article correction] Hermes iPhone 6 plus flip case
Collection is the collection of 1542
Tags: mobile phone
No comments:
Post a Comment