If the year of 2013 is intelligent hardware, 2014 is the smart bracelet eruptive period, and by the year 2015 Smart Watch has become a sought after hot spots. Balenciaga case for iPhone 6 plus
2015 now has in the past, most smart watch has already experienced two orgasms, once a major wave of Android at MWC in early Wear product appearance, while Apple Watch usher in peak sales. Again in early September at the IFA, leader in smart watches are once again one by one camera. Aftermath of the IFA is not finished, watch direction has been changed constantly advocating intelligent hardware manufacturers have finally calmed down, watch design features are beginning to return.
Design changes, moving closer to the traditional cognition
Everywhere in the MWC to appear on products Apple Watch wind of cheap, or said to be contradictory in the product design. While you try to bring products to fashion doors, various materials and on the modification effort, for example Apple strap Watch launched in the name of individual types of luxury. And tried to make sense of science and technology on the one hand the baptism, for example, Android Waer products sought after sapphire glass.
However, from the IFA atmosphere, watch design is closer to traditional, rather than self walked slowly in the ivory towers of science and technology. IFA exhibition on some of the stars do not seem to square screens like Apple Watch as guiding principle, in favour of a greater public awareness of the round dial. In the overall design, there is a sense of traditional watches as, for users who have not respected scientific and technological products, and have a compromise choice. Compared to other smart watch established to pursue smart bad interaction, learning traditional watch design ideas may portend a new direction in the smart watch interactive.
In addition, Switzerland watch makers also playing Smart Watch idea, in addition to the Swatch has threatened to send troops into smart watches, Switzerland giant Tag Heuer luxury watches (TAG Heuer), suddenly announced the cooperation with Google and Intel, based on the traditional watch design Smart Watches products. Of course, smart watches back to the old design has become.
Function, shanfanjiujian to meet needs
Appear in the watch at the beginning, many people start thinking Smart Watches product positioning, until today watch products already on the market baiyukuan many function choice is still the focus of debate on it.
Before the report, most smart bracelet user retention rate of not more than three months, which means that people's pursuit of new cool features mostly out of curiosity, can keep users are just required functionality. Both Google and Apple are showing off their watch application number, although quality varies greatly, there are many manufacturers to control the intelligent home, wrist, projected to attract consumers. But battery technology is the bottleneck seems to be not to watch too much imagination, Apple Watch 18 hours of the ideal length of battery life has become the focus of ridicule, watch manufacturers is time tradeoff in functionality, shanfanjiujian to meet customers ' needs, to optimize the user experience.
Judging from the recently released several smart watch, some just need problem being optimized. First time showed that many manufacturers ignore the watch this most basic functions, there are some manufacturers show time played on, with thousands of third-party developers, for example dial, but left in terms of Visual effects and power failure.
Next is health module, overall data did not service the situation still exists, watch than smart bracelet to take more physical data. Apple and Samsung to integrate these data into the health module, in other countries already have precedents and medical bodies, might be a worthwhile direction. Thirdly, accessibility, opportunity to all mobile phone manufacturers are defined as smart watch phone assistant, optimizing focus on accessibility in the phone, such as news alerts, motion tracking, and so on.
In addition, the smart watch battery life also has made substantial progress, some product claims 57 hours of battery life, compared to Apple Watch really improve a lot. It can be seen that smart watch is out of the misunderstanding of advocating intelligent, in just the required functionality on the optimization of pains, that may indeed be viable way for wearable products are of little value.
Watch the three design logic
In fact, both iterations of a design or function Changes in Tastes, which was designed as a logical advance. Get rid of the wild growth of smart watches, each more rational in design, also in addition to the more "I" color. We look at the mainstream three design logic of watch manufacturers.
First is the eco-logical
Placed in the context of the smart home, smart watches in the eyes of some vendors have become an important part of intelligent ecological, such as millet and Apple. A case study of Apple Watch, Watch OS, iOS and OS x stand-alone, has a similar design style, linked together, clear division of labor between different products and systems, at present Apple Watch is only an auxiliary tool for iPhone, it can be predicted in the near future, such as Apple TV and Apple Watch, CarPlay opened, with more control. , On the other hand, Apple Watch, Gear S2 products join the payment function, which is behind Samsung and Apple Pay Pay payment.
Followed by the product logic
Before there were ecological concepts, many smart hardware is a product of logic, more attention to the experience of the product itself, and more autonomous in their design and function. In the logic of some products under the eco-logical products. In my opinion, traditional watch manufacturer product form for membership might nurture smart watches, hardware vendors from the circle jump and do product ecology.
Then open logic
Apple released Apple Watch provides development tools to developers at the beginning of--WatchKit, even in the right tightening of the Android Wear, Google is also trying to win over developers and repeated provocations to Apple on the application number. Sike Android Wear compared to domestic manufacturers, Samsung Tizen of choice in their smart watches his system a few months ago Samsung announced to the developer preview version of SDK,CNN, Yelp, Baidu, Apposter have become the Samsung eco-partner. At least for now, Android Wear has vendors such as Huawei, complaining, nothing wrong with their own independent ecological.
For manufacturers, when intelligent hardware over wild growth time, smart is no longer universal shield, it is time to return to the product itself, or will eventually be eliminated by the tide of development.
[Article correction] Balenciaga case for iPhone 6 plus
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Tags: gadgets Science and technology Design
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